POSTED ON February 6, 2020
The hard truth is that poor-quality images on Amazon can severely cripple a seller’s growth potential. Conversely, high-quality Amazon images can boost your conversion rates and allow you to reach your full potential on Amazon. Grabbing a customer’s attention is only step one when it comes to pictures on Amazon. While getting a customer’s attention is a sine qua non for making the sale, you’ll also have to impress customers with the quality of your products and the attention to detail that you put into your images in order to amass an army of loyal Amazon customers.
The first tip for taking attractive product photos might strike some sellers as unsexy or just plain boring – use a white background. Using a white background removes distractions and ensures that your product is the true star of the show. Remember that customers might only have a few seconds in their busy day to scan through the product that they’re looking for. You want a white background so that you can quickly show customers your product without any clutter or wasted time spent searching. A white background also creates a consistent feel throughout all of your listings on Amazon.
2. Using a curved backdrop with your white background can also help to reduce shadows in your product listings. Customers really appreciate your going the extra mile to make their shopping experience that much more convenient. For most products, you’ll also want to use natural lighting or soft lighting that will evenly distribute across the product without any distracting glare. If you’re a larger Amazon seller, you might consider investing in a reflector or umbrella so that your images will always have the best lighting conditions regardless of whether you have to use artificial light.
3. When taking pictures with your high-quality camera, you’ll also want to think about the size of your product before getting started. You want to accurately reflect the size of your product so that customers won’t feel like they’ve been had by the time that they unwrap your shipping packaging and look at your product in real life. In terms of image logistics, though, a small product captured with too much background will frustrate customers because too much detail is omitted. Conversely, photographing a large product without any background cheapens the image and potentially misleads the customer.
On the topic of potential investments to make your product photos really pop, investing in a high-quality camera with a high-resolution lens will ensure that your photos have incredible clarity without any graininess to them. The more pixels that you can include in your product photos, the more that your photos will wow customers at first blush and the greater the ability of your product photos to be blown up (or zoomed) without losing any fidelity. Sometimes customers want to get a closer look to find out smaller details about a product, and you’re using a high-quality camera that enables them to achieve that closer look without your photos degrading in quality.